About

With over 20 years of experience in experiential marketing and large-scale event production, I specialize in creating immersive brand experiences that captivate audiences and drive engagement. My expertise lies in transforming strategic visions into dynamic, high-impact events—from global corporate activations to major entertainment productions.

Throughout my career, I’ve led cross-functional teams, managed multi-million-dollar budgets, and pioneered innovative event strategies that integrate cutting-edge technology, including AI-powered solutions. My work spans industries and stages, from launching Amazon Music Live and executing high-profile activations at festivals like SXSW and Outside Lands to leading brand storytelling for Fortune 500 companies.

Background

My journey began with a passion for blending creativity and strategy to craft unforgettable experiences. Over the years, I’ve worked across agency, brand, and production environments, gaining a unique 360-degree perspective on event design, execution, and audience engagement. Whether managing high-stakes corporate events, spearheading experiential marketing campaigns, or leading creative teams, I thrive in dynamic, fast-paced environments where innovation and collaboration drive success.

I’m known for my ability to bring fresh, imaginative ideas to the table while ensuring seamless execution. My approach combines meticulous planning, strategic vision, and an innate ability to connect with audiences in meaningful ways. Exceptionally creative and fun to work with, I love partnering with brands and teams to bring bold ideas to life.

Let’s create something extraordinary together.